Whether or not one falls victim to Steve Jobs’ Reality Distortion Field, the data-hungry iPhone’s debut should be good for consumers, considering Canada’s preposterous data plans.
The addition of the iPhone to the Rogers network not only forces Rogers to upgrade their system to accommodate the iPhone’s non-linear Visual Voicemail feature, but to offer a substantially better unlimited data plan.
We may not even see a true unlimited plan like the ones offered south of the border, since Rogers is currently the only game in town for the lustworthy iPhone, and boy, do they know it.
According to RBC Capital Market analysts, the iPhone could fetch 150,000 new subscribers to Rogers this year and about $100 million annually. Considering the blatant contempt by which they’ve treated everyday Canadian customers, we’re loath to give our mobile carriers any more hard-earned coin, yet it could very well be the iPhone that brings a little Stockholm Syndrome back to the domestic wireless market.